_________
Client
Xero
Region
UK
Role
Art direction, design & storyboarding
Brief
Many partners and Accountant & Bookkeepers (ABs) are unaware of inefficiencies in their practice. Or, if they are aware, they don’t know how to combat these inefficiencies. Demonstrate the efficiencies that Xero can offer at its core, while highlighting the value of our practice tools. To encourage ABs to foster a long-term relationship with Xero.
Idea
Xero's partners’ (ABs) time is precious. We wanted to create a way to educate them in as short a time as possible. Many partners have only scratched the surface of the potential Xero has to help their day-to-day working lives. We want to make snackable content that will bring the biggest value to their working day.
Selected Works
