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Client
Xero
Role
Art Direction & Design
Brief
Late payments from big businesses to small businesses are crippling their cash flow and drowning them in debt. In 2023 the cost of late payments to small businesses was £1.6bn. At Xero we’re fighting for fairer practice, legislation and cultural change, which kicked off with an event at Westminster for small businesses, Accountants, officials from No. 10, the Treasury, and HMRC. We’re campaigning to 'Stop late payments drowning small businesses".
Late payments from big businesses to small businesses are crippling their cash flow and drowning them in debt. In 2023 the cost of late payments to small businesses was £1.6bn. At Xero we’re fighting for fairer practice, legislation and cultural change, which kicked off with an event at Westminster for small businesses, Accountants, officials from No. 10, the Treasury, and HMRC. We’re campaigning to 'Stop late payments drowning small businesses".
Idea
Create beautifully crafted, impactful & attention grabbing visuals of small businesses literally drowning due to late payments. Then display them across Westminster on the day of the vote to maximize visibility and impact. All visuals were created with ai.
Create beautifully crafted, impactful & attention grabbing visuals of small businesses literally drowning due to late payments. Then display them across Westminster on the day of the vote to maximize visibility and impact. All visuals were created with ai.
Selected Works
